EBAY SALES STRATEGIES.

Whether you are looking to sell just one item or many this information is for you.

Here I am going to show you exactly how you can easily increase your items selling chances and profit margin by following some basic rules and making full use of marketing tools.

Its amazing how easy it is to influence a prospective buyer or bidder with the most subtle influences and almost subliminal suggestions.

With this information you will never have to lie about your items condition and in fact the more honest you are the more successful you will be.

LETS START WITH SOME BASIC RULES AND TIPS FOR EBAY.

Never put a reserve price on the item you are selling, it will put your bidders off and kill the auction before it has even started.

Always start your auction with a very low starting price for your item, this is to entice your bidders in then others like sheep will follow, you will find that your item may not have reached a good price within a couple of days but it should have multiple bids which is what we want (bids cause interest and prospective buyers won't feel so uncomfortable in placing a bid).

Always place your listing in 'FEATURED ITEMS' this will save your potential bidders the hastle of having to wade through EBAY page by page to find your item.

Always place your listing for seven days, although I know that more people might view your item if it is on there for ten days we don't want your bidders to get board waiting, wonder off and find your item somewhere else.

THE LISTING.

Clearly list all of the main points of your item.

PHOTOGRAPHS.

To easy to get wrong but so simple to get right.

Photos are the most important piece of the puzzle and done correctly they will create desire for your item.

They say a picture is worth a thousand words, and that couldn't be more true.

THE TRICKS.

Set the scene for example if what you are selling is a car it would be best to take it to somewhere with open space with a clear background or if it were a 4x4 vehicle a field. It is slightly easier if your item is small as all you need is a crisp, clean and uncluttered background, for instance a table with a plain white sheet draped over it, the key here is that you want a prospective buyer to be focusing on your item and nothing else.

Always opt to SUPER SIZE your pictures on EBAY the reason here is simple, your potential bidder will probably pour most of his interest over them as this is because these pictures are their only visual representation of your items condition (if it looks good it will sell).

TIP.

EBAY provide a fixing and cropping service for your pictures, this is very usefull as you want your pictures crisp, clean and nicely framed.

POSTING YOUR ITEM ON EBAY.

Once signed into your account click SELL on the homepage, here you are presented with two options (ONLINE AUCTION or FIXED PRICE) select ONLINE AUCTION then click SELL YOUR ITEM now select your CATEGORY that done it will give you the option of entering a SECOND CATEGORY, I recommend you not to bother with this as it will double your fee's and there are more effective ways to attract your bidders in.

ITEM DESCRIPTION.

Here is where you sell your item.

Firstly the all important ITEM TITLE this is where you have 55 characters to make your mark!

Then the SUB TITLE where again you need to squeeze as much positive information in.

You are now ready to enter your DESCRIPTION, in a clear type face such as arial and large type size I recommend that you start by re-entering your ITEM TITLE then SUB TITLE in BOLD BLOCK CAPITALS for impact then using clear cut sentences and bullet points describe your item clearly and honestly, the trick here is that when you list your good points and bad points you must use colour, CAPITALS and lower case, see example's:

HEADING

CAR

Always end by saying:

THIS ITEM IS BEING SOLD WITH NO RESERVE AND THE HIGHEST BIDDER WINS SO GET YOUR BID IN EARLY!!!!!!

WHY?

Because you have now listed an honest view of your item's condition but in a very positive way, please notice how any faults have been dealt with quickly on the first or second bullet point and are minimized in importance by being written in lower case with a big point or two that cancel out the minor flaw, subconsciously that flaw although read will not have registered.

Please note that YOU MUST ALWAYS FINISH ON AT LEAST ONE POSITIVE!

PAYMENT OPTIONS.

I recommend that you only offer the following options:

PAYPAL is best although you will find that there are some fee's to it. The piece of mind of receiving an almost instant payment makes this form of payment worth opting for.

With the information above and a bit of imagination you can't go wrong, good luck and happy EBAYing.